I’ve been running ads across different platforms—social, display, native, CTV—but keeping everything in sync is a nightmare. Each platform has its own reporting system, audience segmentation, and pricing model. Half the time, I feel like I’m just burning money trying to optimize across channels. I’ve heard multichannel programmatic can solve this, but does it really make that much of a difference? Or is it just another buzzword that overcomplicates things?
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Is multichannel programmatic advertising really worth the hype?
Is multichannel programmatic advertising really worth the hype?
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Multichannel programmatic is great in theory, but it’s not a magic fix. If you don’t have a clear strategy, you’ll just spread your budget too thin across too many platforms. The trick is to know which channels actually convert for your audience. I’ve seen people dump money into CTV just because it’s trendy, but without solid tracking, it’s a black hole. Programmatic tools help, but you still need to analyze performance constantly and adjust your approach based on real data.